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Is Personal Style an Art or a Science?

Updated: Apr 18, 2019

Do you have a well-defined personal style? If not, consider consulting a Personal Stylist.



“The will to win, the desire to succeed, the urge to reach your full potential are the keys that will unlock the door to personal excellence.” - Confucius


Personal style is both an art and a science. Style is like beauty. It is in the eye of the beholder and unique to each and every one of us. It’s like art if you will. Style is an authentic visual expression of who we are. Style evolves over time. The reality is that it is much easier to dress well when we understand our personal style. That’s where the science surfaces.


Purchasing clothing that reflects our personal style can take place once we define our visual image. That sounds great, right? But, what if you don’t have the time, interest or feel that you possess the skills to even identify your personal style? Don’t despair. A personal stylist can do the work for you.


Does Your Appearance Scream Excellence or Exhaustion?


Confucius’ statement on personal excellence is indisputable. Desire, focus and dedication are certainly paramount to attaining goals. Appearance, and your associated visual presentation, play into personal excellence too; perhaps much more than we realize.


Summer is Here. Do you Have the Right Things to Wear?


As a personal stylist, I’m often asked about the appropriate attire to wear to certain events. Fundamentally, we know that we must dress for success in job interviews, for important meetings, and to attend certain social events such as weddings, funerals, and fundraisers. So why don’t we always dress well? The answer is simple. There’s no time, interest or maybe it is lack of bandwidth after the rest of our obligations are attended to.


Appearance is more than who we are on the outside. Who we are on the inside is reflected in what we wear. Appearance correlates to how others perceive us and potentially influences the success we attain in life. Yes, many studies validate this last point.


How Much Time Can You Dedicate to Your Appearance?


These days the complicated demands executives, entrepreneurs and busy individuals face can divert attention away from appearance. Basic wardrobe considerations such as, “What message does my clothing present, could I improve my image, and am I getting the most out of my clothing budget” aren’t addressed. Higher priorities such as spending time with family, advancing one’s career or business objectives, taking advantage of San Diego’s outstanding climate, and life in general easily exhaust the twenty-four hours in a day.


If you evaluate your image and dream about a better way to handle your clothing and image, you may want to consider a consultation with a personal stylist.


As a stylist, I help people reawaken their personal style, curate clothing to fill a variety of unique client needs, offer special-occasion preparation and onsite styling, and I collaborate with clients to redefine their image. I founded my company to empower men and women to not only look better, but also feel better about themselves. Stylists are now accessible to everyone, not just celebrities and wealthy individuals.


My specialty is working with professional men and women. My twenty-five years of corporate experience provides me with a solid understanding of the demands placed on professionals. I vividly recall how tough it is to balance personal and career priorities while trying to present a stylish appearance.


My experience has shown me that professional people dress to impress their customers. I collaboratively work with my clients to define the visual image they want to project. Then I provide the clothing they need to make that high pressure presentation, close that lucrative business deal, and stand out from the competition. When my clients have important events, they go to their closets to select an outfit from their wardrobe that I’ve created.


I’ve supplemented my business knowledge with significant formal training in fashion styling from School of Style, Fashion Institute of Design Merchandising, Style 20/20, and Simply Stylist. While my current aspirations significantly differ from my past career focus, I comprehend the challenges associated with looking good given time and budget constraints.


What Does Personal Styling Entail?


Personal styling touches various aspects of a person’s wardrobe.


Closet Cleaning

A closet cleanse declutters one’s closet and eliminates items that don’t fit properly, purges garments that are outdated or fail to support your desired image, and identifies items to purchase to complete your wardrobe.


Special Occasion Styling

In today’s digital age almost all events are photographed, featured on social media, and possibly captured in print format. How we look is remembered long after the event date. Searching for, let alone finding, the perfect outfit for life’s many celebrations can seem overwhelming. In addition to purchasing attire for photo shoots, television appearances, speaking engagements, award ceremonies, weddings, interviews and parties, on location styling is an option. Coordinating appearance prior to an event commencing, as well as wardrobe creation, fall into the personal styling domain.


Style Development Packages

Style Development packages create a signature style for clients. The process begins with a complimentary thirty minute meeting to discuss goals, current image, and create an action plan.


After the plan and image are agreed upon by the client, shopping for the new wardrobe takes place and styling looks from the new wardrobe follows. An optional follow-up meeting is available to ensure you are maximizing your new wardrobe and mastering your newly created style!


How Important is What You Wear?


What you wear is critically important. Significant scientific research validates the fact that attire strongly affects first impressions, attitude and potentially professional success.


In 1920, psychologist Edward Thorndike validated his bias theory which is now known as the Halo Effect. The Halo Effect is a cognitive bias in which an observer’s overall impression of a person, influences the observer’s feelings and thoughts about that person’s character.


In other words, knowing positive things about someone, will result in attributing additional positive things to that person. This holds true even in the face of contradicting evidence. Appearance is a significant example of how the Halo Effect works. The role of a stylist is not only to provide people with a coordinated, functional closet full of exciting clothing but also to ensure positive visual impressions occur.


Could You Benefit from a Complimentary Consultation?

Are you like the vast majority of people who possess a closet full of attire that doesn’t create outfits, may be outdated, or doesn’t complement your body? Contact me for a complimentary 30 minute consultation to enliven your style.


In the meantime, follow me on Instagram for my “Work it Wednesday” weekly attire tips. It’s possible to have fun with your wardrobe while presenting a sophisticated professional look. I promise.

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