10. Balance Your Makeup
Disclaimer: I’m not a makeup artist. I’ve done my makeup a significant number of times for commercials and professionally produced videos. Typically, the makeup artists who are onset only touch up my makeup when necessary. This makes me feel like I have a minor amount of makeup value to share.
My simple suggestions:
1) Do not wear illuminator. It can make skin look greasy. A professional makeup artist, familiar with the onset lighting, can certainly apply it if desired. The pros do it properly and prevent skin from looking too wet and too shiny. When in doubt, forego reflective, glittery makeup.
2) Consider false lashes. Synthetic hair photographs differently, and better, than real hair. Faux lashes define the eye and look great in pictures and videos. Lashes should be a reasonable length and shape. No tarantula lashes!
Lashes in a Box E1 are my choice. They’re affordable and last for multiple uses.
If you reuse lashes, thoroughly clean them with soap and water. In my opinion, visible white eyelash glue showing through eyeshadow and liner is atrocious.