Christina Samoylov, is the Founder of Designer Vault, an online consignment boutique based in Carlsbad. Designer Vault provides an extensive collection of current and hard-to-find vintage Chanel bags. These unique pieces make Designer Vault an ideal source for both luxury handbag buyers and Chanel collectors.
What is your business and how/why did you start your business?
Christina began building her empire in grade school selling trinkets on her desk. Her knack for selling, and her entrepreneurial spirit, outpaced her academic interests. Her passion for her small business endeavors led to selling clothing on eBay through her high school years. After moving across the country, working tirelessly in the west coast retail environment, and continuing to sell articles online that she had carefully sourced, a pair of worn out Prada boots sparked the flame that led to Designer Vault’s founding.
Christina’s husband discarded a pair of worn out Prada boots thinking they had no life left in them. She rescued them from the trash and listed the boots on eBay. Within a week, these tired boots sold for over $80 and the idea for the consignment juggernaut surfaced.
What is unique about your business?
As evidenced by the Prada boots, Christina recognized that a legitimate opportunity to resell high-end goods online existed. However, a strong business model needed to be put in place. Many online consignment stores were forming when Designer Vault was launched. Some of these organizations had venture capitalist backing and experienced business people. Christina was twenty-three years old at the time.
To her credit, Christina clearly understood that differentiation was required in this competitive landscape. Christina sought out an online business school program that stressed the importance of finding your niche. She carefully strategized and developed hers.
Designer Vault’s value proposition stems from specialization. Their original singular Chanel focus results in vast product knowledge throughout the organization. Designer Vault recently expanded their footprint to include Hermes bags.
Designer Vault aims to curate the right product rather than simply selling a large number of basic designer bags. A customer interested in a rare, difficult to find Chanel item can communicate with a knowledgeable Designer Vault staff member. That may not be possible with other bigger online consigners.
Further, Designer Vault’s small staff size and family atmosphere lead to unwavering customer service. Christina and her husband both work at the company. While the organization has an international clientele, they sincerely attempt to get to know their customers personally and welcome them to stop by the facility.
Ultimately, the company’s success is evidenced by not only their global clientele, which includes celebrity clients, but also through their reputation in the marketplace as a source for rare treasured Chanel pieces.
Thinking of buying or selling a bag to Designer Vault? There’s never a bad time to do it. Chanel and Hermes bags hold their value even during recessionary times.